// add this before event code to all pages where PII data postback is expected and appropriate ttq.identify({ "email": "", // string. The email of the customer if available. It must be hashed with SHA-256 on the client side. "phone_number": "", // string. The phone number of the customer if available. It must be hashed with SHA-256 on the client side. "external_id": "" // string. Any unique identifier, such as loyalty membership IDs, user IDs, and external cookie IDs.It must be hashed with SHA-256 on the client side. }); ttq.track('ViewContent', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('AddToWishlist', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('Search', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "", // string. The 4217 currency code. Example: "USD". "search_string": "" // string. The word or phrase used to search. Example: "SAVE10COUPON". }); ttq.track('AddPaymentInfo', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('AddToCart', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "", // string. The name of the page or product. Example: "shirt". "brand": "" // string. The brand name of the page or product. Example: "Nike". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('InitiateCheckout', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('PlaceAnOrder', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('CompleteRegistration', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('Purchase', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". });

Our Story

The beginning of the journey  


At Eddies, we believe that quality products should be available to anyone who wants something more. We are a family-run business from Pilsen, operating since 2018.  We've come a long way, and to get to this point, our mission is simple, to bring something new, original and functional to the market. We launched Eddies products this year ( 2025 ) with the belief that what we do makes sense and that quality products should be fun too. Our motto is: "Behind every product there is a story." 🌱

A family business with a personal touch
In our company, every team member plays an important role. We create products that we enjoy, and every step in our business is based on a personal approach and commitment. We strive to ensure that everything we put out into the world is of high quality. For example, the idea to make Gluten free products was born in the heart of our family based on the co-founder's wife's celiac disease.

A sense of sustainability and quality
At Eddies, we're not afraid to step outside the established clichés and do things differently. We believe that each of our products should not only be of high quality, but also have a minimal environmental impact. Sustainability is key to us, which is why we use materials that are environmentally friendly and every step of our manufacturing processes is carefully considered. Therefore, when you buy something from us, you can be sure that you are supporting not only a small company, but also environmental initiatives.

A story for everyone
Although the Eddies team is young, we have big ambitions. We aim to provide you with products that are not just about the purchase, but about the experience. We want you to enjoy every Eddies product. We have brought sugar free snacking to the Czech Republic and plan to expand it across Europe.

Thank you for your support
We wouldn't be here without you. Whether you're buying your first product from us or supporting us regularly, thank you for being part of our journey. Eddies isn't just a brand - it's a family that does everything with love and passion 💚

Join us
If you share our passion for quality, original and sustainable products, join us! At Eddies, we do everything we can every day to make our products the best you could ask for. Together we can create a better and more fun world, one product at a time.